Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine (Entrepreneurship Simplified)

Description

Behavioral cash management guide by Mike Michalowicz that flips traditional accounting (Sales - Expenses = Profit) to Sales - Profit = Expenses. Outlines a simple 4-principle system for small business owners and entrepreneurs to achieve instant, sustained profitability, optimize bank account allocations, and build long-term business equity.